this is a semi-ongoing series I’m doing now that I am a Social Media Marketing Expert. Tell me what you think. Hopefully I can come to some conclusions that will make me look smart.
Presenting and linking to photos
Photos are awesome. Even though “text attracts attention before graphics,” you have to have pictures in your web content or people will get scared and run away. And by run away I mean click over to youtube to watch skiBASE jumping Videos.

Social Media Marketing is about a lot of things, but also about multiple content vectors . (I made that up just now…) OR, it’s about having lots of ways into and out of your site, all while keeping the user looking at your content.
Example: Photos. What good does it do to have your own image folder on your server that’s not searchable, or viewable? Proprietary photo galleries are a little better, but still locked to your website. If you use a photo hosting service like Smugmug, Picasa or, my personal favorite, Flickr you can extend your content without much effort. These services are cheep, easy to use, and have MILLIONS of users viewing, commenting on and searching for pictures that interest them.
Use your website to give people what they want, to click around and look at pictures, read captions and make comments. And use the photo hosting service to funnel traffic to your content.
So here’s my statement: Always use a stand alone photo hosting service for your photos. Always link an image embedded in your content back to the image in your photo stream. And always have a way to get from your photo stream back to your content. This lets you maximize links and SEO, provide a better user experience, and foster community.
There. What do you think of that? (keep in mind that I AM an expert…)
Up next: Why long, rambling, authoritative, search-baiting, header-riddled, ZERO graphic blog posts with no examples or practical solutions are lame…
-M