My buddy Ed made this video:

Which he blogged about here. There are some other comments here. And I commented both places cause that’s what I do.

But here I get to be the authoritative one. So my point is this, dear Ed: Why did you bother putting any type up once the axe add started? Are you trying to only speak to half your audience? Once the bikini babes started running I missed all the rest of the type, and my eyes hurt cause you made it so small. Maybe I’ll try to watch it again with some tape over that part of the screen.Here’s the new rule: If you have boobs and type on the same display, then you need to put the type OVER the boobs. But not too big. Maybe slightly transparent so you can still see most of the boobs. I think we can all agree that message is great, but boobs are better.
-M